Bachelor of Arts in Management
Strategic decisions. Keen insights. Mentoring skills. Managers in today’s business environments need sharply honed knowledge and skills that can position them for career growth and success. For many, the path to a corner office starts with a bachelor’s degree in management.
National University’s (NU’s) Bachelor of Arts in Management can prepare you to pursue a broad range of careers in any industry. Whether you’re focused on respect and recognition or specialization in a particular area of the business world, our BA in Management is designed to help you gain an edge on competition and develop a new level of visionary insight.
Maybe you’re in the early stage of your business career and are looking for a way to advance. Perhaps you have a military background, but want to transition into the civilian workforce. Possibly you’re an aspiring entrepreneur hoping to start your own company. Whatever your motivation, NU’s highly regarded BA in Management program can put you on the right track to a world of possibilities.
Preparation for the Major
ECO 203 Principles of Microeconomics* – 4.50
Introduction to statistical modeling and data analysis using R programming to explore data variation, model the data, and evaluate the models. Analysis and evaluation of different types of regression models and error analysis methods.
MKT 302A Marketing Fundamentals – 4.50
Introduction to statistical modeling and data analysis using R programming to explore data variation, model the data, and evaluate the models. Analysis and evaluation of different types of regression models and error analysis methods.
ECO 204 Principles of Macroeconomics* – 4.50
Forms of data, gap analysis, model building, and interpretation will form the foundation for students to ethically apply data analytics to facilitate modern knowledge discovery techniques.
Requirements for the Major
MGT 309 Principles of Management & Organizations – 4.50
Prerequisite: ENG 102
Performance Management (PM) and Supply Chain Management (SCM) require metrics and indicators to measure value, weaknesses and opportunities through business intelligence. Using data to set objectives and measure the internal and external performances through analytics has been a proven method to business success. Business analytics provide a proactive approach to identify and solve problems before it takes place. Data improvement, data quality assessment, data cleansing and normalization, methods and process improvements will be discussed.
MKT 302A Marketing Fundamentals – 4.50
New technologies have opened new arenas in prediction and marketing. Subjects of predictive analytics topics and its role in enterprise marketing will be discussed. The course applies predictive analytic tools to derive the organization’s strategic direction. Market and product analysis will be used to illustrate the development process. Results will be drawn from actual predictive analytics applications and interpreted in the context of business impact.
MGT 351 Process Improvement Management – 4.50
Financial world faces uncertainty that affects the outcome of sound investments. Leaders are utilizing probabilistic analytic models that alleviate ambiguity on making decision for profitable returns. Theories and practical tools focusing on model building; constructing, processing, and presenting probabilistic information will be discussed. Utilization of analytical software to solve problems on axioms of probability, conditioning and probability trees, random variables and distributions expectation.
BIM 400 Information Management in Organizations – 4.50
Every step of online transactions should be considered with security in mind. Accessing the organizations’ data requires operators to apply the proper security and privacy while the data is stored, transmitted accessed and when it is worked on. Work with confidential data involves strong ethical practices to be aware of security breaches and how to mitigate threats.
IBU 430 Survey of Global Business – 4.50
Prerequisite: ECO 203 and ECO 204
A study of the accelerating internationalization of all business, this course introduces upper-division undergraduate students to all facets of international business within three broad subject areas: (1) the economic framework of international business, (2) the operating frameworks of multinational corporations, and (3) a framework for global strategic management. It uses case studies to illustrate concepts and methods.
LED 400 Introduction to Leadership – 4.50
Examination of core issues in the practice of leadership. Identification of differing theories and styles of collaborative, integrative organizational leadership and comparison to authoritarian or management by edit within the organizational context.
MKT 430 Intro to Global Marketing – 4.50
Prerequisite: MKT 302A
An introduction to the cultural environment of global markets, including such topics as cultural dynamics, management styles, and political and legal environments. Students learn how to assess global marketing opportunities as well as develop and implement strategies to capitalize on those opportunities.
ODV 420 Intro to Organizational Behavior – 4.50
An introduction to the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organizations effectiveness. The course will focus on work-related behavior with an emphasis on individual and group performance as it relates to organizational productivity and processes. A central theme will be the development of “people” skills to help all employees- staff, front-line supervision, and management- improve their effectiveness.
MGT 400 Ethics in Law, Business & Management – 4.50
Exploration of values and ethics in businesses that operate locally and internationally. Moral philosophies, values, conflict of interests, discrimination, business cultures, and ethical standards are critically presented. Ethical leadership of people, technology and sustainability are used in the development and implementation of ethical business programs.
MGT 480 Capstone: Strategic Business Management – 4.50
Prerequisite: Complete all “Preparation for the Major” courses and all other courses listed as “Requirements for the Major.”
Application of strategic management principles to develop, organize, finance, and operate a business enterprise. Integrates and applies knowledge and skills gained in other business and management courses to create a competitive strategy.
Degree and Course Requirements
NU’s Bachelor of Arts in Management provides students a business-related degree with an emphasis on managing organizations and personnel in a diverse global setting. Our curriculum is comprised of 180 quarter units, 45 of which must be completed in residence at Berkshire, 76.5 of which must be completed at the upper-division level, and a minimum 69 units of the University General Education requirements.
To achieve maximum flexibility, the major in management program minimizes prerequisites, enabling students to take the required courses in any sequence. Students are also offered several areas of concentration.
Program Learning Outcomes
As a graduate of National University’s Bachelor of Arts in Management program, you will have developed the following skills:
Describe the basic functions of management and their practical implications on the operations of the organization
Analyze and evaluate management, leadership, and motivation theories
Identify organizational behavior, communications, change theories and their practical implications
Explain the effect of international business environmental factors (legal, economic, and cultural) in the context of global business
Explain the principles and theories of ethical decision-making and their practical implications in the everyday conduct of business
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