Business & Marketing Associate

Bachelor of Business Administration

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Do you see yourself as a budding entrepreneur? Are you interested in learning how to analyze the viability of a company’s product or services? Maybe you’d like to develop your people-managing skills? No matter why you’re looking to build or expand your business expertise, National University’s Bachelor of Business Administration (BBA) degree can provide you with the tools you need to define your competitive edge and succeed in today’s dynamic business world.

Preparation for the Major

MTH 210 Probability and Statistics* – 4.50

Prerequisite: MTH 12A and MTH 12B, or Accuplacer test placement evaluation

An introduction to statistics and probability theory. Covers simple probability distributions, conditional probability (Bayes Rule), independence, expected value, binomial distributions, the Central Limit Theorem, hypothesis testing. Assignments may utilize the MiniTab software, or text-accompanying course-ware. Computers are available at the University’s computer lab. Calculator with statistical functions is required.

ECO 203 Principles of Microeconomics* – 4.50

In this course, students will study the price system, market structures, and consumer theory. Topics covered include supply and demand, price controls, public policy, the theory of the firm, cost and revenue concepts, forms of competition, elasticity, and efficient resource allocation, among others.

ECO 204 Principles of Macroeconomics* – 4.50

This course provides an examination of aggregate economic activity. It includes a study of aggregate supply and demand, the monetary and banking systems, aggregate economic accounting, inflation, unemployment, the business cycle, macroeconomic policy, and economic progress and stability, among other things.

ACC 201 Financial Accounting Funds. – 4.50

A survey of basic accounting theory and the application of accounting principles, this course includes the recording and summarization of business transactions in the form of financial statements under the rules of generally accepted accounting principles. (GAAP). It is designed for students who have little or no prior knowledge of financial accounting, this course corresponds to Principles of Accounting I at other colleges.

ACC 202 Managerial Accounting Funds. – 4.50

Prerequisite: ACC 201

This course is an overview of the use of financial accounting and cost accounting data for the design and preparation of reports to aid management in organizing, directing, controlling, and decision-making functions. The topics include the fundamentals of cost accounting, budgeting and responsibility accounting for cost and profit centers.

LAW 204 Legal Aspects of Business I – 4.50

A survey of contracts, sales, agencies, personal property, commercial paper and associated topics. Emphasizes prevention of litigation and liability arising from business operations.

Additional Preparation

MNS 205 Intro to Quantitative Methods* – 4.50

Key mathematical and statistical concepts useful for understanding business problems and making informed decisions with the right tools are introduced. Concepts relate to numbers, formulas, linear equation models and descriptive statistics. Applications focus on personal decisions and decisions within businesses in the areas of finance, discounts, pricing, interest rates, loans, insurance, investment, payroll and taxes. Microsoft Excel is the software used in this class. MNS 205 and MTH 210 are the primary quantitative courses required for MNS 407. Students who have taken college algebra or calculus (MTH 215 or MTH 220) are exempt from this course.

MTH 215 College Algebra & Trigonometry* – 4.50

Prerequisite: MTH 12A and MTH 12B, or Accuplacer test placement evaluation

Examines higher degree polynomials, rational, exponential and logarithmic functions, trigonometry and matrix algebra needed for more specialized study in mathematics, computer science, engineering and other related fields. Computer and/or graphing calculator use is highly recommended.

MTH 220 Calculus I* – 4.50

Prerequisite: MTH 216B, or MTH 215, or Accuplacer test placement

(Cross listed and equivalent to CSC208) An introduction to limits and continuity. Examines differentiation and integration concepts with applications to related rates, curve sketching, engineering optimization problems and business applications. Students may not receive credit for both MTH220 and CSC208.

Requirements for the Major

MGT 309 Prin. of Mgmt & Organizations – 4.50

Introduction to the roles of managers and the vision, mission and goals of organizations. Investigates management theories and explores the four primary functions of managers: Planning, Organizing, Leading and Controlling. Covers issues related to human resource management, organizational structure and behavior, creative problem solving, effective communication, and the management of teams, change and innovations.

MKT 302A Marketing Fundamentals – 4.50

This course is the introduction to contemporary marketing theory and practice in both the local and global marketplace. Basic concepts of marketing are examined with an emphasis on marketing positioning, segmentation and targeting as well as product development and distribution.

BIM 400 Info Mgmt in Organizations – 4.50

Overview of Information Systems (IS) infrastructure and its utilization in today’s global business environment. The use of technological tools and the role of information systems will be discussed from the organizational strategic, tactical and operational view. Students learn how to choose and utilize information and knowledge to gain competitive advantage in the industry.

FIN 310 Business Finance – 4.50

Prerequisite: ACC 201

This course is a survey of the basic principles and concepts used in the financial management of a business enterprise addressed from both theoretical and practical standpoints. Topics include money and capital markets, financial management of working capital, capital budgeting and fixed asset management, cost of capital, and short-term and long-term financing by means of debt and equity capital.

MGT 400 Ethics in Law, Business & Mgmt – 4.50

Exploration of values and ethics in businesses that operate locally and internationally. Moral philosophies, values, conflict of interests, discrimination, business cultures, and ethical standards are critically presented. Ethical leadership of people, technology and sustainability are used in the development and implementation of ethical business programs.

MNS 407 Management Science* – 4.50

Prerequisite: MNS 205 and MTH 210

An introduction to the fundamentals of business analytics. Focuses on the management science approach for problem solving, the application of linear programming, the use of decision analysis techniques, as well as project management tools. It is practical and students gain advanced skills in Excel. This course is a prerequisite for MGT 451.

MGT 451 Production & Ops Management – 4.50

Prerequisite: MNS 407

A survey of the fundamental concepts of production and operations management. Use of quantitative methods for forecasting, resource allocation, capacity planning, inventory management, and quality assurance. Focus is on improving production efficiency while simultaneously enhancing effectiveness through better managerial decision. Concludes with management skills to align the organization with external suppliers and customers using Supply Chain Management. Students who have taken MGT 351 cannot take MGT 451.

IBU 430 Survey of Global Business – 4.50

Prerequisite: ECO 203 and ECO 204

A study of the accelerating internationalization of all business, this course introduces upper-division undergraduate students to all facets of international business within three broad subject areas: (1) the economic framework of international business, (2) the operating frameworks of multinational corporations, and (3) a framework for global strategic management. It uses case studies to illustrate concepts and methods.

BUS 485A Capstone Strat Bus Policy I – 4.50

Prerequisite: MNS 205, or MTH 215, or MTH 220 and MTH 210; ECO 203; ECO 204; ACC 201; ACC 202; LAW 204; BIM 400; MGT 309; MGT 400; FIN 310; MNS 407; MKT 302A; IBU 430; MGT 451

Students apply the principal concepts and skills learned in each of their BBA program core courses to real-world business situations. Students’ ability to integrate this knowledge and to apply and articulate critical analysis to cases and other assignments are among the key objectives of this course. This is the first part of a two-part sequence. The focus of part A is on scanning and evaluating a current business situation for strategic planning.

BUS 485B Capstone Strat Bus Policy II – 4.50

Prerequisite: BUS 485A with a minimum grade of C. C is the minimum satisfactory grade to complete the first part of the capstone. Students need to have the business scanning complete in order to create business strategies for the next five years in the second part of the capstone.

Second part of the BBA capstone sequence. It builds on BUS 485A by focusing on 5-year strategies, as well as implementation, evaluation, and control of the strategic plan. Students also take the BBA program comprehensive exam in this class.

Degree and Course Requirements

To receive a BBA, students must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at Berkshire, 76.5 of which must be completed at the upper-division level, and a minimum 70.5 units of the University General Education requirements.

In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. The following courses are specific degree requirements. Refer to the section on undergraduate admission procedures for specific information regarding admission and evaluation.

Program Learning Outcomes

Upon completion of this Bachelor of Business Administration degree, you’ll be able to:

Apply ethical and legal principles to a business environment

Demonstrate skills and knowledge in the areas of business math, economics, accounting, finance, and operations management needed to make sound business decisions

Apply knowledge in the fields of management, information systems, and marketing to different business environments

Apply the knowledge acquired in the program for the analysis of strengths, weaknesses, and potential improvements in a business

Demonstrate written, presentation, and research skills expected of a business school graduate

Develop a global business perspective based on the knowledge of foreign business environments and cultures

Admissions

Enrolling in a university is a big decision. That’s why our dedicated admissions team is here to guide you through the admissions process and help you find the right program for you and your career goals.

To that end, we’ve simplified and streamlined our application process, so you can get enrolled in your program right away. Because we accept and review applications year round, you can begin class as soon as next month, depending on your program and location of choice.

Learn more about undergraduate, graduate, military, and international student admissions, plus admissions information for transfer students. You can also learn more about our tuition rates and financial aid opportunities.

Berkshire University

Classrooms for online study (620 Jessup St Brighton, CO 80601 United States of America)

Call our office

00 1719-282-9592

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