Media & Art

Course learning Outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication.

Course structure

To qualify for the award of Bachelor of Media and Communication, students must complete 300 credit points comprising of:

• 4 Core units of study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 12 units of study (150 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives

Students must not complete more than 125 credit points at Introductory level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.

Students also have an opportunity to undertake a Work Integrated Learning (WIL) Professional Placement.

Professional Placements 

Professional Placements are subject to a competitive selection process. International students may be eligible for a Professional Placement where a relevant Professional degree exists.

International students who successfully gain a placement through the selection process will be required to change courses to the relevant Professional degree, in order to complete a placement and should consider any visa and extended study duration implications prior to applying.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 375 credit points comprising:

• 4 Core units of study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 4 units of study from the Professional Placement Co-Major (100 credit points)
• 10 units of study (125 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 337.5 credit points comprising:

• 4 Core Units of Study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 2 units of study from the Professional Placement Minor (50 credit points)
• 11 units of study (137.5 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives.