Masters Degree in Marketing, MBA

Marketing, MBA

BSU Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world.

The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study:  Accounting, Health Services Administration, International Business, Management, or Marketing.  In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy.

Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.

Master of Business Administration Degree (offered in Spanish language)

For program information in Spanish, please refer to the Spanish catalog edition.

Master of Business Administration Degree (offered in Mandarin language)

For program information in Mandarin, please refer to the Mandarin catalog edition.

Program Objectives

MBA program enables students to contribute to the business profession and fosters independent learning. Upon completion of this program, students are able to:

• Evaluate an organization‘s financial position through financial statement analysis and/or forecasting
• Summarize and discuss the ethical and legal responsibilities of organizations.
• Apply selected methods of quantitative analysis to enhance business decisions.
• Compare economic environments and markets and their impact on business
• Through a conceptual understanding, apply managerial leadership skills, marketing strategies and/or international business concepts, theory, and research to critically analyze and solve problems in unpredictable environments
• Demonstrate professional communication skills in writing through organizing, thinking critically, and communicating ideas and information in documents and presentations.

Program Outline

Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world.  The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study:  Accounting, Health Services Administration, International Business, Management, or Marketing.

In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy.

Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.

Students may complete the Professional MBA with the core courses (30 credits) plus two approved elective courses (6 credits) from the advanced study areas, for a total of 36 graduate credit hours.  Students have the option to add 15 graduate credits to the 30 credit core in one of the five areas of advanced study offered.

NOTE: Courses in the MBA program are each eight-weeks in length, and students are scheduled for one or two courses concurrently.

To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. A minimum of at least 36 of the program hours must be completed through BSU.

Note: Courses in the MBA program are each eight-weeks in length.

To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. Thirty-six of the program hours must be completed through BSU.

Program requirements are as follows:

Faculty

MBA/Management Department Chair – Yan Luo-Beitler, PhD

Dr. Yan Luo-Beitler holds a Ph.D. degree in Management Science with a Human Resource Management specialization. Working in higher education for 15 years, she is currently the MBA Chair at the Keiser University Graduate School. As an active researcher, her research focus is on Higher Education (assessment, quality assurance), Human Resource Management, and International Business. Other than teaching, Dr. Luo-Beitler also serves as the Champion of the university’s programmatic accreditation for business programs (ACBSP), and the director of international graduate studies.

MBA/Management Faculty

Faculty Research Spotlight