Bachelor of Science in Social Media Communications
Bachelor of Science in Social Media Communications prepares students for careers in the fields of marketing, advertising, communications, technology, and management with a special focus on social media and its applications. Students are offered courses in management, marketing, technology, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply social media theory and practice in the workplace, both locally and globally.
Program Objectives
The following objectives are designed to meet BSU mission and its goals:
- Apply key concepts of communication theory and practice in the workplace
- Understand communication concepts of social media and how to apply these concepts within the workplace
- Understand and apply management and marketing skills in connection with the evolving landscape of social media
- Utilize technology required within the framework of social media to optimize marketing potential in the workplace
Program Outline
| Lower Division Social Media Communications Major Courses (18.0 credit hours) | |
| Introduction to Mktg/Self Promotion | 3.0 Credit Hours |
| Introduction to Social Media Platforms | 3.0 Credit Hours |
| Entrepreneurship | 3.0 Credit Hours |
| Principles of Management | 3.0 Credit Hours |
| Introduction to Marketing | 3.0 Credit Hours |
| Human Resource Management | 3.0 Credit Hours |
| Social Media Communications Upper Division Courses (60.0 credit hours) | |
| Persuasion | 3.0 credit hours |
| Business and Professional Communication | 3.0 credit hours |
| Cross-Cultural Communication | 3.0 credit hours |
| Communication, Technology, and Change | 3.0 credit hours |
| Political Communication | 3.0 credit hours |
| History and Philosophy of American Media | 3.0 credit hours |
| Introduction to Communication Research | 3.0 credit hours |
| Public Relations | 3.0 credit hours |
| Information Resources Management in the Public Sector | 3.0 credit hours |
| Public Relations Campaigns | 3.0 credit hours |
| Communication Law and Ethics | 3.0 credit hours |
| Social Media and Society | 3.0 credit hours |
| Internship OR Capstone | 3.0 credit hours |
| Sales and Sales Management | 3.0 credit hours |
| Consumer Behavior | 3.0 credit hours |
| Advertising/Promotional Management | 3.0 credit hours |
| Marketing Strategy | 3.0 credit hours |
| Service Marketing | 3.0 credit hours |
| E-Marketing | 3.0 credit hours |
| Industrial/Organizational Psychology | 3.0 credit hours |
| Project Management | 3.0 credit hours |
| International Business | 3.0 credit hours |
| Upper Division General Education Courses (12.0 credit hours) | |
| Management Information Systems | 3.0 credit hours |
| Professional Writing | 3.0 credit hours |
| Critical Thinking | 3.0 credit hours |
Lower Division General Education Courses (33.0 credit hours) (pdf file)