understand the role of marketing management in private, public and not-for-profit enterprises

gain a broad understanding of marketing research methods,

problem analysis and statistics, internet marketing and consumer behaviour

develop marketing plans and gather relevant information from stakeholders

identify economic, socio, cultural and legal contexts that impact on marketing decision making

apply concepts, principles and theories to marketing management tasks

analyse problems and provide appropriate solutions as part of marketing research

demonstrate creativity and leadership while learning to work as part of a team

develop in-depth knowledge and skills in one or more of the following fields;

accounting, banking & financial services, business administration, economics,

entrepreneurship, financial planning, human resource management,

information systems, international business, marketing management,

public sector management, or tourism management.

Work-integrated learning

During your third year of study you will be offered the opportunity

to participate in our internship program and gain valuable industry experience

and a chance to establish professional connections.

Career opportunities

Account manager

Marketing manager

Market researcher

Brand manager

Marketing consultant

Product manager

Why Study Marketing at Madison State University?

• Acquire a solid foundation of the theory, concepts, and application of marketing
• Learn how to solve problems analytically by managing and understanding information from a variety of sources
• Become distinctively qualified in an array of jobs in consumer and industrial businesses and non-profits

APPLY

What Jobs are Available to Marketing Majors?

A Marketing degree prepares students for a variety of jobs requiring critical thinking and analysis, including:

• Advertising
• Media buyer
• Product or brand manager
• Event marketing
• Nonprofit marketing
• Digital media